In an effort to continue strengthening ties with one of its vital global markets, the Grenada Tourism Authority (GTA) recently completed a comprehensive sales and outreach mission to the United Kingdom.
Under the leadership of CEO Stacey Liburd, the delegation focused on high-level trade activations and diaspora community building to drive long-term visitor demand and market performance.
The mission opened with a 2-day diaspora outreach programme led by Melinda Telesford, Marketing Executive at the GTA. The sessions combined both face-to-face and online platforms, moving beyond mere updates, and focused on how the UK-based diaspora can act as a strategic engine for tourism. Discussions were held to explore how the community can leverage their networks and expertise to drive advocacy and visitation to the Spice Isle.
A defining moment of the mission was the GTA’s participation in the exclusive Virtuoso On Tour UK & Ireland. By engaging directly with a cohort of 30 travel advisors, the delegation successfully reinforced Grenada’s competitive edge within the premium travel sector, a primary driver of sustainable tourism for the islands.
“The UK continues to be a strategically important market for Grenada, and this mission provided a valuable opportunity to strengthen and deepen our relationships across key segments,” said Liburd. “Engagement with our diaspora community and trade partners reaffirmed a strong and growing interest in Grenada’s distinctive tourism offering. We leave the UK encouraged by the level of enthusiasm and confident in the momentum generated as we look ahead to the upcoming seasons.”
Beyond community outreach, CEO Liburd spearheaded a series of media and trade engagements designed to synchronise in-market partners with the GTA’s 2026 strategic roadmap. These engagements were engineered to convert existing destination interest into sustained visitor demand, ensuring that Grenada’s market performance remains on a high-growth trajectory.
“The conversations we had with our UK diaspora community were both encouraging and eye-opening,” stated marketing executive Melinda Telesford. “There is a wealth of networks and expertise within the community that we can tap into and the willingness to contribute to Grenada’s growth was evident. This outreach was just the beginning of what we believe will be a powerful and ongoing partnership.”
This mission reflects the GTA’s multi-dimensional approach to market development, weaving together trade relations, market positioning and community advocacy. The Grenada Tourism Authority continues to utilise these targeted activations to diversify and scale Grenada’s global destination profile.
GTA
