The Ministry of Tourism, the Creative Economy and Culture, in collaboration with the Grenada Tourism Authority (GTA), is pleased to announce the observance of Tourism Awareness Month, celebrated from 1–30 November 2025, under the theme: “Sustainable Tourism: People, Planet and Pure Grenada.”
This year’s theme underscores a balanced approach to tourism development, one that benefits Grenada’s environment, society and economy. It emphasises that the tourism industry should be positioned to respect the environment, empower local communities and celebrate the island’s unique heritage and diverse product offerings. The goal is to ensure that Grenada remains sustainable, attractive and globally competitive.
In his official opening message to mark the launch of the month’s celebrations, Senator the Honourable Adrian Thomas, Minister for Tourism, the Creative Economy and Culture, emphasised the importance of collective responsibility in shaping Grenada’s tourism future. “Tourism Awareness Month is a time for all of us, including government, industry partners, supporters, intermediaries and communities, to reflect on how we can protect our environment, celebrate our culture, and ensure that tourism benefits every Grenadian. Sustainable tourism is not just a concept; it is a shared responsibility, and through this month of activities, we invite everyone to participate in preserving our beautiful island for generations to come.”
Major activities for Tourism Awareness Month 2025 include:
- A message from Senator the Honourable Adrian Thomas, Minister for Tourism, the Creative Economy and Culture
- School tours and outreach programmes educating young people on Grenada’s tourism product offerings with visits to hotels, service providers and attractions
- Staff edutainment activities to promote awareness and build knowledge on the industry
- A social media campaign to highlight the importance of tourism to Grenada’s economy
- A tourism pop-up event on 27 November at the Grenville Car park, showcasing local talent, creativity and tourism products
The Ministry and the GTA invite and encourage all residents and visitors to participate in the various activities and to join the movement toward a greener, more sustainable and culturally vibrant Grenada.
Ministry of Tourism, the Creative Economy and Culture
