IMA Grenada RFP: Marketing and Communication Services

This Request for Proposal (RFP) is designed to solicit competitive bids for the services outlined in the agreement and ensure all interested parties understand the full scope, expectations, and evaluation criteria.

OVERVIEW:

The Investment Migration Agency Grenada (IMA Grenada) is seeking proposals from qualified service providers to support the implementation of marketing, communications, and brand management services for the period 1 October 2025 to 30 September 2026. This will involve collaborating with IMA Grenada on various marketing campaigns, maintaining the IMA Grenada website, developing general and social media strategies, supporting marketing initiatives and providing quarterly performance reports. The chosen Service Provider will be required to dedicate time and resources to the scope of work outlined below.

SCOPE OF WORK:

The Service Provider will be responsible for the following services:

1. Strategic Campaign Planning and Execution
   • Collaborate with IMA Grenada to define and execute international marketing and promotional campaigns
   • Develop and implement comprehensive marketing strategies aligned with campaign objectives
   • Execute campaigns across IMA Grenada social media pages and website
2. Website Management and Optimisation
   • Regularly update the official IMA Grenada website
   • Ensure website responsiveness, optimal performance, and apply SEO best practices
3. Brand Management and Enhancement
   • Monitor and enhance brand sentiment
   • Produce campaign materials in accordance with established brand guidelines
   • Update the website to reflect ongoing and future campaigns
4. Social Media Management
   • Develop and implement social media strategies in alignment with quarterly campaigns
   • Create engaging content and schedule posts across relevant platforms
5. Performance Monitoring and Reporting
   • Track and measure KPIs related to website performance, brand awareness, and campaign success
   • Monitor and report on social media performance and engagement
   • Provide quarterly reports on campaign performance, with strategic recommendations

PROPOSAL REQUIREMENTS:

Proposals should include the following information:

1. Company Profile and Experience:
   • Provide a brief overview of your company, including the principal and relevant experience
   • Demonstrate previous experience with similar marketing, communications, or brand management projects, especially in the international or migration services sectors
2. Methodology and Approach:
   • Detail your approach to the services outlined above
   • Highlight how your team plans to integrate with IMA Grenada, manage communication, and deliver the required services
   • Include examples of past projects or campaigns that demonstrate your ability to perform the services required
3. Work Plan:
   • Present a timeline with key milestones for the services provided throughout the contract term (one year in the first instance)
   • Include a detailed breakdown of how time and resources will be allocated monthly across the different service areas
4. Staff and Expertise:
   • Provide a list of key team members, along with their relevant qualifications and experience, who will be working on this service support contract
   • Indicate the lead representative who will be outlined in the agreement
5. Pricing Structure:
   • Provide a clear cost proposal
   • Include the costs for any additional disbursements, such as materials, third-party services, or tools, etc.
6. References:
   • Provide at least 3 client references for similar services you’ve provided in the past, including contact information and a brief description of the work performed

EVALUATION CRITERIA:

Proposals will be evaluated based on the following criteria:

• Experience and expertise in marketing, communications, brand management, and related services
• Industry knowledge and understanding of Investment Migration and its stakeholders
• Proposed methodology and approach for executing the services
• Quality of the work plan and timeline for project delivery
• Pricing and overall cost-effectiveness
• Past performance and references from similar projects

SUBMISSION INSTRUCTIONS:

• Proposal Deadline: 7 August 2025
• Submission Method: All proposals should be submitted via email to [email protected]
• Proposal Format: PDF format is preferred.
• Proposal Inquiries: Any inquiries regarding the RFP should be directed to Rea Burke at  [email protected]

TERMS AND CONDITIONS:

• Confidentiality: All proposals will be treated as confidential and only shared with relevant decision-makers within IMA Grenada
• Contract Duration: The contract term will be from 1 October 2025 to 30 September 2026. Extensions may be negotiated upon mutual agreement
• Legal Compliance: This agreement will be governed by the laws of Grenada

CONTACT INFORMATION:

Investment Migration Agency Grenada
1^st Floor, Galleria Mall, Grand Anse St George, Grenada
Email: [email protected]. Phone: (473) 435-0177

We look forward to receiving your proposal and appreciate your interest in partnering with IMA Grenada for this important initiative. Thank you for your time and effort in submitting a comprehensive and competitive proposal.

IMA Grenada