The Grenada Hotel and Tourism Association (GHTA) is thrilled to announce the launch of its new logo, a symbol that embodies the vibrancy, innovation, and forward-thinking direction of the organisation as it moves ahead in 2025.
This fresh design marks a significant milestone in GHTA’s ongoing commitment to promoting Grenada’s tourism industry while honouring the island’s rich cultural heritage and natural beauty.
The new GHTA logo is a bold and meaningful representation of Grenadian pride, tourism leadership, and national identity. Featuring a clean, modern word mark, the logo establishes professionalism and trust. The vibrant arc of red, yellow, and green draws inspiration from the national flag, symbolising strength, warmth, and the lush beauty of the island.
Above the name, the sweeping arc forms an abstract figure of a happy visitor or a welcoming host, with arms uplifted and heart open. This gesture captures the spirit of hospitality that defines Grenada. The full shape resembles a nutmeg, a cherished emblem of the Spice Isle. This symbolic figure encapsulates the sun, sea, land, and people, Grenada’s vital assets.
“The unveiling of our new logo represents a pivotal moment for the GHTA as we look to an innovative future,” said Arlene Friday, CEO of GHTA. “This design not only honours our heritage but also signifies our commitment to innovation and excellence with purpose.”
The new logo will be integrated across all GHTA platforms and marketing materials, symbolising a cohesive and unified approach to tourism development in Grenada. For more information about the new logo and GHTA’s initiatives, please visit our website at www.ghta.org or contact us at [email protected].
GHTA
