BRAND MANAGER
Reports to: Marketing Manager
The incumbent will be responsible to develop annual Marketing Plans that contribute to the strategic development of brands in an effort to deliver business objectives.
Key Duties:
- Develops and executes annual Marketing plans and formulates marketing strategies.
- Monitors, assesses and distils consumer insights via market research.
- Provides input for strategic direction and new business opportunities for the brand.
- Conducts regular visits with trade and key customers, in conjunction with the Trade Marketing Department, to understand and respond to channel needs.
- Monitors competition and channel activities to ensure Brand maintains market share.
- Develops and evaluates promotions.
- Tracks A&P spending.
- Monitors Brand performance and contributes to monthly reports.
- Submits recommendations to the Division Head for approval.
- Develops all creatives and communications for approval.
- Provides advice, guidance, instructions and directions for subordinate staff as needed to ensure the achievement of departmental objectives.
Qualification and/or Experience:
- Bachelor’s Degree in Marketing or related field.
- Postgraduate or Higher Diploma e.g. CIM or LCCI.
- At least 4 years experience in Marketing.
Knowledge and Skills:
- Excellent communication and interpersonal skills.
- Strong knowledge of Microsoft Office and other relevant software.
- Good organizational skills.
- Excellent communication and interpersonal skills.
- Ability to delegate and manage resources.
- Good event management skills.
Forward your letter of application and resume to: [email protected]
Insert the job title in the subject line of your email, e.g. “Application – Brand Manager”
Closing Date: 22 October 2021
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