Grenada has outlined an ambitious tourism agenda for the next 12 to 24 months, aimed at increasing visitor arrivals and spending, enhancing tourism sites, expanding community tourism initiatives, strengthening digital marketing, supporting sustainable investment, and building stronger regional and international partnerships.
Addressing the Caribbean Tourism Organisation’s Caribbean Week in New York, Minister for Tourism, the Creative Economy and Culture Hon. Adrian Thomas also reaffirmed Grenada’s commitment to building a tourism industry that delivers meaningful benefits to communities while positioning the destination for long-term growth.
He said this will be done through strengthening airlift, improving market presence, enhancing visitor experience, and positioning the country as one of the safest, most authentic and most naturally beautiful destinations in the Caribbean.
“A major priority for us is product enhancement. We are placing attention on the improvement of key tourism sites, including Grand Anse Beach, Annandale Falls, Seven Sisters Falls, Concord Falls, Grand Etang National Park and Lake, Fort George and Fort Frederick, the Underwater Sculpture Park, our Rum Distilleries, Belmont Estate, and important heritage and community sites across Grenada, Carriacou, and Petite Martinique,” Minister Thomas said.
He said the improvements will focus on access, signage, interpretation, visitor amenities, digital visibility, safety, and greater community participation, ensuring visitors enjoy a high-quality and authentic Grenadian experience.
Recognising culture as the foundation of the visitor experience, Minister Thomas added that Grenada is also strengthening the connection between tourism, culture and the creative economy, to create more opportunities for artists, musicians, chefs, farmers, fisherfolk, craft vendors, tour guides, taxi operators and young entrepreneurs to benefit from tourism growth.
Grenada is also inviting responsible investment in boutique accommodation, eco-lodges, wellness tourism, yachting and marina services and cultural and heritage tourism. “Our message is simple: as a Big Ocean State, we are very strategic. We are safe, authentic, culturally rich, naturally beautiful, and ready for the next chapter of Caribbean tourism growth,” he added.
Grenada’s tourism expansion plans are being supported by strong industry performance.
According to figures from the Grenada Tourism Authority (GTA), the country welcomed 178,020 stayover visitors in 2023, representing a 34% increase over 2022 and a 9% increase over pre-pandemic 2019 levels. Cruise tourism also experienced a strong rebound in 2023, recording 305,627 passengers and 200 cruise calls, while yacht arrivals grew by 18% to 20,758 visitors.
The positive momentum has continued into 2026, with GTA data showing significant increases in stayover arrivals compared with the corresponding period in 2025.
Ministry of Tourism
