BRAND MANAGER
Reports to: Marketing Manager
The incumbent will be responsible for developing annual Marketing Plans that contribute to the strategic development of brands in an effort to deliver business objectives.
Key Duties:
- Develops and executes annual marketing plans and formulates marketing strategies
- Monitors, assesses and distills consumer insights via market research
- Provides input for strategic direction and new business opportunities for the brand
- Conducts regular visits with trade and key customers, in conjunction with the Trade Marketing Department, to understand and respond to channel needs
- Monitors competition and channel activities to ensure brand maintains market share
- Develops and evaluates promotions
- Tracks A&P spending
- Monitors Brand performance and contributes to monthly reports
- Submits recommendations to the Division Head for approval
- Develops all creatives and communications for approval
- Provides advice, guidance, instructions and directions for subordinate staff as needed to ensure the achievement of departmental objectives
Qualification and/or Experience:
- Bachelor’s Degree in Marketing or related field
- Postgraduate or Higher Diploma e.g. CIM or LCCI
- Prior experience in Marketing will be an asset
Knowledge and Skills:
- Excellent communication and interpersonal skills
- Strong knowledge of Microsoft Office and other relevant software
- Good organisational skills
- Excellent communication and interpersonal skills
- Ability to delegate and manage resources
- Good event management skills
Forward your letter of application and resume to: [email protected]. Insert the job title in the subject line of your email e.g. “Application – Brand Manager.”
Closing Date: 24 November 2023.
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