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Tourism Awareness Month — Sustainable Tourism: Our Path to a Pure Grenada

Tourism Awareness Month 2020

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Tourism Awareness Month 2020

This story was posted 6 years ago
5 November 2020
in PRESS RELEASE, Travel/Tourism
3 min. read
Dr Clarice Modeste-Curwen
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Message from Minister for Tourism, Civil Aviation, Climate Resilience and the Environment, Hon. Dr Clarice Modeste-Curwen MP on the occasion of Tourism Awareness Month 2020.

Fellow Grenadians, it is my pleasure to address you on the opening of Tourism Awareness Month 2020. The theme this year, ‘Tourism; Connects Us All” concisely highlights just how all our lives are touched in some measure by the Tourism industry and indeed the Covid-19 pandemic has made this even more clear.

When we think about the Tourism industry, we first think about livelihoods and job creation. Statistics show that approximately 10,400 people benefitted directly and indirectly in the industry pre Covid. This reach is much more significant when one considers the families dependant on Tourism workers for their collective livelihood. There is the potential for just one Tourism worker to impact the wellbeing of 2-3 other lives. During the pandemic, the Tourism industry has been hard hit and this was acutely felt by a number of families, therefore, Government knew it had to move swiftly to ensure that the industry was rescued.

Another dimension highlighting the way ‘Tourism connects us all’ is the direct and indirect revenue the industry generates, contributing almost a quarter of our Gross Domestic Product. Data up to September 2020 shows that Grenada experienced a 42.7% decline in overall visitor arrivals contributing to a decline in expenditure for stayover arrivals alone by 75% or just over $300 million. This is revenue needed to sustain Grenada’s development through education, transportation, health and other services the nation depends on.

Thirdly, Tourism has deep connections to other critical sectors such as Agriculture, energy, fisheries, entertainment and craft. The synergy between Agriculture and Tourism means that local farmers can increase their production of fresh produce to supply the Food and Beverage and Accommodation sectors. In the midst of the pandemic, some farmers, fishermen and vendors reported sustaining significant losses when hotels were closed. In the future, I would like to see the bonds between these 2 sectors deepen as we seek to provide healthy, fresh foods to our residents and visitors.

Finally, Tourism connects us all because we are proud citizens of Grenada, Carriacou and Petite Martinique. Tourism is you; Tourism is me; it is all of us. If we are not innovative and cannot provide memorable experiences, if we do not care for our environment for generations to come, if we are not custodians of our culture, if we are not friendly and courteous people, if we do not produce healthy fresh foods, then our Tourism industry, our gains cannot be sustained. Whatever you do in life, you have a role to play.

Today, we are happy to see signs of recovery with hotels open again and major flights returning from the USA, Canada, the UK and the region and for that we must be grateful. Slowly but surely, we are getting back on our feet, but it will take a continued collective effort to ensure we build back stronger. Tourism connects us all in Grenada, Carriacou and Petite Martinique.

Grenada Tourism Authority

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Tags: clarice modeste curwencoronaviruscovid-19grenada tourism authorityminister for tourismtourism awareness month

Comments 3

  1. John Thomas says:
    6 years ago

    Seriously? What next? May be she will say the sun is hiding under the sand at Grand Anse Beach.

    • We need to stop being lazy and build the country ourselves. says:
      6 years ago

      shut up man. i dont know why all of a sudden you people hate foreigners. just shut up man. you make no sense. we have tourism and tourism is what we have. not no sell out to country man. so just shut up. like i mean cmon u people make no damn sense cmon! why you grendians hate foreigners now????? because they are just tourists willing to visit our lovely country. isnt tourism the same thing when you travel to the us, canada or the uk. you people make no damn sense. tourism is the key product. and you will never run away from it.

      • SomerandomGuy says:
        6 years ago

        No need to be worried my friend the folks who talk loads of shinanigans are the ones who are misinformed! And they appear to be the vocal ones, The vast majority of persons in Grenada understands the importance of the tourist sector. but chose to remain silent….empty vessels Does what…..make the most noise! The cry factories but have no clue how viable that would be lol.

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