Since officially assuming her role on 15 June, Stacey Liburd, Chief Executive Officer of the Grenada Tourism Authority (GTA), has prioritised building relationships with key tourism stakeholders across both the public and private sectors.
To establish a clear understanding of Grenada’s tourism landscape, Liburd has undertaken a series of courtesy visits designed to gain first-hand insight into the sector’s dynamics, strengthen stakeholder relationships, and identify opportunities across the value chain. These engagements have included discussions with leading hoteliers, industry associations such as the Grenada Hotel and Tourism Association (GHTA), the taxi and transportation sector, cruise and marina operators, event organisers and government-linked agencies.
The visits aimed to:
- strengthen collaboration across the tourism value chain
- understand the operational realities and immediate needs of stakeholders
- identify ways to enhance visitor experience and service standards
- explore innovation, training and product development opportunities
To complement her sector-focused engagements, the GTA also hosted a community Meet & Greet at the Grand Anse Craft and Spice Market, where Liburd was warmly welcomed by members of the public, vendors and other tourism stakeholders. The event featured a vibrant showcase of drumming, belé dancing, and local performances, underscoring the cultural richness that defines Grenada’s identity.
These early engagements reflect Liburd’s commitment to hands-on, collaborative leadership. She will now continue her outreach with duty travel to Grenada’s key source markets: Canada, New York, and the United Kingdom. The upcoming visits will include strategic meetings with in-market representatives, airline partners, media and travel agents.
“Tourism is a dynamic, people-driven industry. These first few weeks have been focused on listening, observing and connecting directly with those who help shape our destination daily. I look forward to working collaboratively with all partners locally and abroad as we strengthen our market position, elevate our offerings and continue to showcase the unique spirit of Grenada to the world,” stated CEO Liburd.
The Grenada Tourism Authority remains committed to strong stakeholder engagement while positioning Grenada, Carriacou and Petite Martinique as a premier destination rooted in culture, sustainability and authentic Caribbean experiences.
GTA
