Grenada as a state is observing its 40th Independence anniversary this year, and so too is one of the Foodland Supermarkets which is owned and operated by Geo F Huggins and Co (Grenada) Ltd, one of the island’s main corporate citizens.
As part of its celebrations, the supermarket is rebranding: its colour, tagline and vision were revealed on Monday night during a cocktail reception. The occasion was also used to recognise more than 20 persons for their contribution towards its growth and development. Each person has served for more than 20 years and are either retired or are working at the company, because they have not yet reached the age of retirement.
Customers have already started experiencing the new orange look, but Monday night was used to officially inform the general public why the change from red to orange “It’s a fresh look, a bold attitude,” said Anya Chow Chung, Director and Executive Assistant to the CEO of Geo F Huggins.
“It is a refreshing brand,” she said, explaining that the colour was selected because of the psychological association with many positive emotions such as joy, happiness, determination, attraction and success. “Simply put, it is also a very beautiful colour,” she told the invited guests which included traders, directors and the management team of Geo F Huggins.
The new logo for the supermarket will now be the orange peel which she also explained is very therapeutic. “Plus the supermarket has become well known for offering many local produce including the orange,” she added. Orange will be the colour outside and inside the outlets, and it will now become the new staff uniform colour.
Though it is known by the present generation as Foodland, the Market Square location was opened on 19 November 1974 as Buy Rite! Discount. The second outlet located on Kirani James Boulevard, was opened 25 years ago on 22 September 1989.
The theme to celebrate the milestone for each supermarket is: “Celebrating our history embracing our vision.” Activities will continue right into the Christmas season.
By Linda Straker