Grenada’s latest campaign ‘Grenada Rocks’, puts the storytelling of the tri-island destination’s authenticity and wonders in the hands of the experts, the beloved Grenadian people!
The campaign, launched on Monday, 1 March introduces a cast of Grenadians on island and in the Diaspora, who speak of how Grenada, Carriacou and Petite Martinique ‘rock’ as a multifaceted nation with diverse experiences.
The first phase of the campaign features recording artist Jevaughn John ‘V’ghn’ and international fashion designer of Grenadian descent, Fe Noel. Her designs have been worn by former US first lady Michelle Obama and Beyonce. Fans of Grenada can also look forward to a colourful presentation of Grenada’s National dish, Oildown and its deep cultural significance.
Chairman of the Grenada Tourism Authority (GTA) Barry Collymore views the campaign launch as an important opportunity for Grenada’s Tourism. “Grenada has managed the Covid-19 pandemic very well and as more of the world reopens to travel, it is going to be critical to tell the story of our people moving forward, to build demand for our safe destination,” he said.
Speaking on the focus of the storytelling campaign, Minister for Tourism, Civil Aviation, Climate Resilience and the Environment, Hon. Dr Clarice Modeste-Curwen said, “The genuine warmth of our people is talked and written about all over the world. Our fashion designers, entertainers, musicians, farmers and tour guides all have a powerful story to tell about how Grenada has shaped their lives. These are the stories, experiences and connections that today’s traveller is seeking.”
‘Grenada Rocks’ has come to fruition because of the contributions, hard work and love of the Grenadian people, and the GTA looks forward to it being a global success. The GTA will release its series of videos in the coming weeks and encourages everyone to share the campaign videos, as well as their personal ‘Grenada stories’ using the hashtag #GrenadaRocks. For more information on the campaign visit www.puregrenada.com.
Grenada Tourism Authority